Website for a Franchise of sport club
About the Project:
Smartass is a project that offers potential investors the opportunity to open a franchise that combines sports, energy, and a community with unique values.
Collaboration Goals:
Our goal was to create a landing page that attracts relevant leads interested in purchasing the "Smartass" franchise, thereby reducing resources spent on irrelevant leads and ensuring that potential investors clearly understand the project's values and investment requirements.
Challenges & Solutions:
The challenge was that the website attracted irrelevant leads who didn’t fully understand the brand's values or the scale of investment required for the project. This led to a significant amount of resources being spent on engaging with leads who were not ready to invest.
Key Solutions Implemented:
✅ Displayed the brand's core values on the website to attract only those investors who share them.
✅ Added information about the stages a franchisee goes through to provide transparency and understanding of the timeline.
✅ Included a section about the founders and successful franchisees to build trust and attract leads with similar values.
✅ Designed the site with an overall style and tone that reflects the brand's dynamism and energy, attracting investors who are “on the same wavelength” as Smartass.
Results:
The "Smartass" landing page now effectively attracts relevant leads who understand the brand's offer and are ready to invest in the franchise. Thanks to a well-thought-out design and structure, we helped the client reduce the resources spent on irrelevant leads and increased trust among potential investors both in Ukraine and abroad.
You can see the full project on my Behance
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