RumRum - Rent electric bikes and scooters!

Project Overview

• Objective: Develop a mobile app for RumRum, a service offering electric bikes and scooters for rent. The app aims to simplify vehicle discovery, rental, and payment.

• Target Users: Urban commuters, tourists, and eco-conscious individuals looking for easy mobility solutions in cities.

Research & Discovery

• User Personas:

  • Commuter: Needs a quick and accessible way to rent vehicles for short distances.

  • Tourist: Prefers an easy-to-navigate UI with minimal learning curve.

  • Eco-friendly User: Looks for an environmentally conscious brand offering carbon-free travel.

Design Approach

• Key Objectives:

  • Simplify the rental process.

  • Offer intuitive navigation with a focus on location and vehicle accessibility.

  • Enhance user trust with clear feedback loops (location permissions, vehicle status).

  • Maintain a playful, vibrant brand identity.

Visual Design

• Typography: Clear and bold typefaces ensure easy readability across all screens.

• Color Scheme: Dominantly pink and white, representing RumRum’s playful and approachable brand image.

• Icons & Imagery: Custom illustrations of scooters and bikes help users visually differentiate between options.

Conclusion

• The RumRum app successfully combines ease of use, playful branding, and user trust. The seamless flow from vehicle discovery to rental makes it a standout experience for urban mobility solutions. Future iterations may focus on adding features like ride history, loyalty rewards, and integration with public transport data.