Coffee Embassy | Сoffee chain rebranding

Coffee Embassy — the journey from a small coffee shop to a network with its own production facilities.

Coffee Embassy is a chain of cafés with its own coffee roaster, bakery and patisserie. As the chain grew and opened its own production facility, the company decided to expand through franchising. However, an outdated logo and unsystematic design made it difficult to manage and scale the brand.

The challenge for Right Studio was to refresh the visual identity while preserving the spirit of the brand and creating a system to support its long-term development and expansion.

The new concept 'Coffee Embassy - Embassy of Taste and Mood' highlights multiculturalism and eclectic offerings through its menu and interior, forming the brand's visual identity.

The updated logo and branding system support faster business growth, while the updated brand book streamlines work for designers, ensuring consistency across all levels.

Adaptive logо

The brand logo is a multi element logo. To make it readable and recognisable on all sizes of media, we create different versions. We reduce the level of detail on small formats, but keep the expressiveness — a logo for all occasions is ready!

A range of palettes for different communication channels

For the logo and brand in the online environment — make the colours active and glowing. No more dull and analogue!

For the interior, we choose passive shades that create a comfortable environment and do not pressurise. You want to sit back, drink coffee in a measured manner and not be in a hurry.

Photostyling to create expressive visuals

Continuing the history of stained glass, we create a grid in which it is easy to incorporate different elements and combine incompatible ones.

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