HalfPrice - Mobile App Design Concept

Hi Dribbble! 🛍️

This project was carried out as part of a UX Bootcamp, where our team worked on designed the HalfPrice mobile app. HalfPrice is a chain of stores operating in the off-price industry. It offers a wide range of products from popular brands at bargain prices.

In this project, we faced the following challenges:

  • Align the app design with other brand channels such as the corporate website and physical stores.

  • Consider in the app the differences and connections between HalfPrice and CCC brands.

  • Focus on the clarifying the loyalty program specifics and benefits.

More by Svetlana Dudinskaia

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