HalfPrice - Mobile App Design Concept
Hey Dribbble! ☀️
Happy to show you the project which was carried out as part of a UX Bootcamp, where our team worked on designing the HalfPrice mobile app 🛍️
HalfPrice is a chain of stores operating in the off-price industry. It offers a wide range of products from popular brands at bargain prices.
In this project, we faced the following challenges:
Align the app design with other brand channels such as the corporate website and physical stores.
Consider in the app the differences and connections between HalfPrice and CCC brands.
Focus on the clarifying the loyalty program specifics and benefits.