Pasta Bel Gusto. Packaging Design
Bel Gusto is a brand that produces fresh pasta from the best types of durum wheat grains grown in southern Italy. The pasta trade line includes Penne, Conchiglie, Fellini, Fusilli, and Makaroni. Spaghetti, Cavatappi. The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
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