Fruit Bar. Logo and Packaging Design
Fruit Bar is a new brand of quick and nutritious snacks. Products are made exclusively from natural ingredients: nuts, fruits, and seeds. Our snacks have no harmful additives, artificial flavor enhancers, dyes, or preservatives. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that would be attractive and easily recognizable among other brands.
Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed as characters, each associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers.
Interested in a collaboration? Get in touch with us through [email protected]
