Lovip | Look & Feel

"Lovip" is a new exclusive fashion brand, crafted for fashion and luxury aficionados who appreciate timeless elegance and refined aesthetics.

For this project, I was responsible for creating the entire visual identity, from designing the logo to shaping the brand's complete look & feel. This included catalogs, roll-ups, labels, packaging, and other promotional materials. The visual concept is rooted in a minimalist yet bold approach, with clean lines and a sophisticated color palette, conveying a sense of exclusivity and high-end craftsmanship.

Every element was carefully curated to embody the brand's core values: luxury, elegance, and attention to detail.