Onuk Latuk ➔ naming, logo / brand identity
The name carries symbolic meaning:
"Onuk" represents the image of an heir, a connection to traditions and family values. It symbolizes a link to the past, something passed down from generation to generation.
"Latuk" stands for freshness, greenery, and new trends in healthy eating. It reflects a modern approach to classic recipes and ideas.
Together, these two words create a concept where the past meets the new, like an "heir" bringing something fresh and relevant into the world. It’s not just a name — it’s the brand's philosophy, where traditions are given a modern twist.
The logo also embodies this idea. It’s typographic, simple, and concise, with a symbol (*) representing lettuce, the main component of the menu, but not limited to it. This highlights the freshness that defines the entire brand.
