PARINA INTERNATIONAL | Social Media

AUGUST | 2024

CATEGORY: Social Media

PROJECT TYPE: Freelance Graphic Design Project

AGENCY: Detales Brand Communications

CLIENT: Parina International

IMAGES USED ARE A PROPERTY OF THE BRAND

THE BRAND:

Named after Co-Founder Parina Jain, Parina celebrated India’s royal heritage with a modern twist. Renowned for its design aesthetic, Parina International showcased dazzling diamonds, gemstones, and exquisite metals. Based in Jaipur, the heart of Indian jewellery making, Parina’s team combined classic techniques with contemporary styles. Since its 2009 inception, the brand participated in over 200 exhibitions and was featured in major publications like Vogue and Brides Today.

THE DESIGN:

The aim of Parina International focused on promoting the brand's blend of India’s royal heritage and modern design, highlighting its exquisite craftsmanship. Targeting fashion-forward and luxury consumers, key messages emphasized the elegance of the heritage, the allure of stunning jwellery, and the fusion of traditional and contemporary styles. Visuals featured a rich color palette of jewel tones with gold and silver accents, showcasing high-quality images of jwellery and artisans. Thus, all these needs were kept in mind and emphasized on social media in the form of designs.