Aptible Branding + Case Study
For Aptible, we made the complex world of information security accessible and welcoming, without sacrificing expertise.
We found the metaphor of wayfinding to be a useful vehicle for expressing the potentially complicated aspects of Aptible’s identity.
Messaging around "Beyond Compliance" focuses on the benefits outside of security management. With Aptible, startups can prioritize their growth and build customer trust.
"Partnering with Focus Lab and investing in our brand so early in our journey has been one of the best decisions we’ve made. I can’t tell you how frequently it comes up from recruiting prospects, sales calls, to applicants for open positions. We stand out." – Skylar Anerson, VP of Design, Aptible
See the full case study here:
https://focuslab.agency/work/aptible
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