Monda - Digital Agency Website V2
Designing the Monda digital agency website was an exciting journey that started with a clear vision. I began by diving deep into the brand’s core values and target audience and conducting extensive research to understand the latest design trends and best practices in the digital agency space. From the outset, my goal was to blend sleek aesthetics with seamless functionality, ensuring that every element of the website serves a purpose and enhances the user experience. I meticulously planned each page, crafting wireframes and user flows that strategically aligned with Monad’s mission to build brands, websites, and digital experiences.
Here’s an outline of the key steps:
Discovery & Research: I started by understanding Monda's brand values, target audience, and business goals. I conducted competitor analysis and reviewed industry trends to inform the design approach, ensuring that the website would stand out while meeting the expectations of its users.
User Personas & Flows: Based on the research, I created user personas to represent different target audiences. I then mapped out user flows to ensure that the website would guide visitors toward key conversion points, such as service inquiries or portfolio views, in a natural and intuitive way.
Wireframing & Information Architecture: Using the insights from user research, I designed wireframes to define the website's structure and layout. I focused on creating an intuitive information architecture that would make navigation simple, helping users find the content they needed quickly.
Prototyping & UI Design: Once wireframes were approved, I moved on to high-fidelity mockups using Figma. I focused on modern aesthetics, sleek typography, and visual consistency, ensuring the design aligned with Monda’s brand identity. Interactive prototypes were created to visualize the user journey and gather feedback.
Usability Testing: I conducted usability testing with select users to identify any pain points or areas for improvement. This step ensured the design was user-friendly, accessible, and effectively met the audience's needs.
Final Adjustments & Handoff: After incorporating feedback, I finalized the UI design, ensuring pixel-perfect execution. I collaborated with developers to ensure a smooth handoff, providing all necessary design assets, style guides, and annotations to ensure that the final build stayed true to the design vision.
This process ensured that the Monda Digital Agency website was not only visually appealing but also highly functional and user-centered.
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