FitJourney - Branding Design
Hello Dribbble 👋
We’re excited to share our latest branding and logo design project for FitJourney, a smart fitness tracking app designed to transform how users reach their health goals. Our challenge was to craft a modern, vibrant brand identity that captures the app’s mission of boosting fitness journeys with seamless tracking and personalized insights. The result A dynamic visual language with bold typography, a fresh color palette, and a logo that symbolizes movement, growth, and technology—all while staying approachable and motivating.
The FitJourney logo, inspired by transformation and progress, merges sleek, modern lines with subtle curves to reflect continuous improvement. The brand’s color scheme incorporates energetic shades of green and blue, creating a vibrant yet balanced identity that resonates with fitness enthusiasts. We’re proud to have helped FitJourney stand out in a competitive market
