What we do matters
Babcock is an international defence, aerospace and security company providing support and product solutions to enhance the customers’ defence capabilities and critical assets operating in UK, Australasia, Canada, France and South Africa, with exports to additional markets.
The Brief - to show the importance of working together to create a safe and secure world, which is at the core of Babcock's mission.
The Idea - to demonstrate the work in action, we used screen grabs from the Capital Markets Day video, converting them into illustrations that protected the identities of Babcock employees. The data, insights, and key moments were interpreted into complementary infographics to effectively convey the story.
Role: Creative Direction, Art Direction
Babcock International Annual Report and Financial Statements 2024