Game fractions selector
The second page of this website is dedicated to fractions, for each of them we came up with distinct branding.
We've worked on creating different emotional and memorable impressions for each fraction on this page. Each section has specific reasons for the style approaches that we used. For example, the branding of Strafe Witnesses is based on giving users a church-like feeling, but not a regular one. Instead, we aimed for a more unconventional approach with some elements that might feel a bit unconventional or cult-like.
I'm gonna give you more details about Strafe Witnesses, one of the factions in this game. I drew inspiration from the most impactful elements of churches and cults to create a powerful and evocative atmosphere, aiming to evoke a sense of mystery and depth. Beginning with the central symbol of Christianity, the Cross, I used it as the focal point and built other elements around it to emphasize their connection. To enhance this effect, I introduced a colour contrast by changing the cross's color from basic white to red, symbolizing both strength and a connection to broader themes such as blood, resilience, and the cosmos.
One of other key elements of Strafe Witnesser's brand style is typography. To bring even more a sense of mystery from the past when the church was considered mystical and enigmatic, I chose to use a gothic typography style. This involves a combination of two fonts that work well together with the color scheme and graphical elements of the page.
