1-2Cash, brand identity.

Reinforcing brand visuals with motion

When developing a brand, it's crucial to consider how it will come across in digital spaces. By incorporating motion into brand elements, we can create a cohesive design language that resonates with our audience and consumers. In the case of the "1-2 Cash" app, we took a new approach by bringing the entire user interaction to life, aligning our design and motion to create a strong and memorable brand impression. This not only boosts user engagement but also enhances brand recognition and loyalty in the competitive digital marketplace.

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Evgenii Kochurov
Designing for impact: 13 years of user-centred creativity

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