Introduction

On April 3rd and 4th, 2024, the largest business conference in the Balkans was held in Novi Sad, Serbia. The event attracted 1,500+ participants from various business sectors, providing a platform for networking and sharing industry insights.

Colors

To kick off the visual design process, the first task was to develop a comprehensive style guide that would align with the conference’s vision and messaging. The chosen primary colors, Candy Pink and Aqua Blue, held equal importance in the design. These colors were selected not only for their visual appeal but also for their symbolic representation of gender inclusivity and the fusion of traditional and modern business values. This choice was especially resonant given the conference’s theme, "New Generation of Entrepreneurs," which emphasized innovation and the youthful spirit driving today's business landscape.

Typography

For the display text, I chose Champion Gothic in its Featherweight variant. This tight and bold font was ideal for supporting larger amounts of text in display messages and unique selling points, ensuring clarity and impact. For the body and subtitle text, I selected variations of Clash Grotesk. This choice underscored the innovative spirit of the event, aligning with the conference’s focus on forward-thinking and modern business practices.

Texture

The Navy Sapphire texture was chosen for its sophisticated geometric pattern, symbolizing connectivity and collaboration among entrepreneurs. Its deep navy hue adds a professional touch, seamlessly integrating with the event's innovative theme.

Imagery

I selected photos of Vladimir Stankovic engaging with event participants. As the prominent brand figure of the Biznis Priče Podcast, which organizes the conference, his presence in the visuals emphasizes the personal connection and leadership he brings to the event, enhancing its credibility and relatability.

Stage

The crew incorporated elements from the style guide I created, including specific lighting setups using yellow (#fed300) to align with the primary color of the Biznis Priče Podcast, enhancing the visual continuity of the event. I also designed key stage elements, including the primary, horizontal, and side screens. These designs were crafted to envelop the audience in the conference's innovative spirit and emphasize inclusivity, reinforcing that both men and women are integral to shaping the new generation of entrepreneurs.

Speaker screens

We created custom visuals for each speaker to ensure that even the audience in the back rows could easily identify who was presenting. Periodically, the screen would switch to a close-up shot, tracked by the camera, enhancing visibility and audience engagement.

Promotion visual

I also created a promotional visual for next year's conference, which included the date and location. It was displayed periodically during breaks between presentations to keep attendees informed and engaged.

Totems

The event organizers used digital totems placed throughout the venue to assist with navigation. These totems displayed various screens, including a QR code for downloading the networking app, the conference agenda, and sponsor visuals.

Big cube

In the center of the large break and networking hall, there was a massive cube with four screens displaying graphics about sponsors, conference content, and other relevant information.

Flyers / Coupons

The organizers created flyers that served as coupons, which were distributed to lucky audience members. These coupons allowed them to purchase some of the speakers' courses at a significant discount.

Promotion visuals

Over 200 engaging visuals were created for promotion, including price-related offers, speaker promotions, countdowns to the conference, and content highlights of the event. Here, I will showcase some of the most interesting ones.

Thanks

The event was a great success, and the energy from the attendees and speakers truly captured the spirit of innovation. If you’d like to see a recap, the after movie is available at https://www.youtube.com/watch?v=TUbZmItIZng.

For any collaboration opportunities, feel free to reach out to me at [email protected].