Flips - Rebranding Concept

„Flipsy!”, the beloved corn crisps in Poland, have a rabbit featured on their packaging, serving as the mascot for over a dozen years.

It’s possible this mascot was created during the era of clip art and the prevalence of Corel Draw as a vector program. Sometimes, minor adjustments can work wonders in enhancing the mascot’s appeal to consumers.

In the case of „Flips!”, I opted to eliminate unnecessary gradients, refine the mascot’s contours and lines, and improve the elements’ readability to prevent overlap and ensure a clear perception of the mascot. The most significant change, in my opinion, was addressing the tired look in the mascot’s eyes.