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logo & branding

Worked on a Ai data categorization chat app, tried a lot of things and shapes but we all liked some of the concepts where I added a smiley face just at random at first, but after some more playing around found some meaning.

Sharing below some of the steps and some more visuals.

mood boards & concepts

We went with something like this as a tone baseline, but things shifted a bit as we went along, posting other examples as well below.

logo mark concepts

A bunch of shapes and directions, usually I just try to make a bunch of different directions, we all pick stuff we like or what makes sense, then after that I try to mash multiple things into one basically.

final logo

Now this was a bit tricky but I think I pulled it off, basically tried to mix all of these shapes into one.

The keyboard keycap and chat bubble related to typing and chatting, folder for categorization, a lightning bolt for speed, a cube for data, and something that most people see daily and is sort of recognizable the finder icon and that confident smiley face.

And here it is the full coloured version, also tried to accent the ai with the dot on the l, but sort of reversed just for fun.

There is also the frontal version as well, that serves as the icon / avatar in some scenarios.