🎒📧 Back to School, back to email! Whether you're launching a new campaign or freshening up your design for the season, we’ve got some Back to School email marketing tips and examples to inspire you! 📚✨ From engaging subject lines to creative designs, we’re here to help you ace your next campaign. Need a head start? Check out our Back to School email templates — 🆓 to explore and easy to customize!

Top tips for back-to-school email newsletters

We're slipping you the ultimate cheat sheet for nailing your fall 2024 back-to-school email campaigns. With these insider back-to-school email marketing tips, you'll ace your email marketing strategy, grab your audience's attention, and score big on your back-to-school sales.

1. Get started on back-to-school campaigns today!

On the day the school year starts, send a simple back-to-school email with a checklist to let customers check whether they have everything they need.

2. Mention the school theme in the subject line

Use your imagination when creating a subject line for your back-to-school season email, but try to keep it within 24–50 characters because long email subject lines often get cut off at the end, and users may not see the full line. That’s why you should use short subject lines and add a preheader.

3. Let stereotypes work for you

The vast majority of people associate school with lessons, desks, and blackboards full of chalk writing. So, why not make these the main ingredients of the entire back-to-school email, like the TOMS did? They used various inscriptions with the effect of text on a blackboard.

4. Email design first

Your back-to-school email’s success hinges on design. Avoid cluttering it with too many colors, structures, or animations. Highlight key points. Research trending items and feature them prominently. TOPSHOP delighted fashion enthusiasts with a well-chosen two-color palette and back-to-school product info, perfectly matching the email’s style. The highlight was a banner and wordplay that complemented the school theme

5. Stick to trends

Always remember toward whom the back-to-school email promo is oriented. Among the schoolchildren, stationery, gadgets for school, smartphones, and new clothes for the fall-winter season are in high demand. Consider the rising generation’s interests and analyze the latest trends, events, and “hype” themes, which can bring customers delight.

Check out our blog for more tips on how to make your back-to-school email campaigns stand out!

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