Cup&Cone - Ice Cream Shop

I’m presenting a new rebranding concept for an ice cream shop on Toronto’s waterfront, called CUP & CONE! 🍦

The idea brings together bright colors and playful shapes inspired by melting ice cream and sprinkles, aiming to capture the carefree feeling of enjoying a treat on a sunny day.

The playful theme, "Choose Your Side," encourages a fun rivalry between cups and cones, inviting customers to join in while also opening up cool merchandising opportunities.

It’s all about creating a unique, welcoming spot that stands out and gets people engaged!