Cherry Hill Logo

⚠️ SPOILER ALERT! I designed both the before and after logos.

The owner of Cherry Hill came to me in 2009 in need of a logo design. 15 years later the business had evolved but the branding had not. You know where this is going.

This is the first time I’ve been commissioned to redesign my own logo work. I’m not sure if this has me feeling gratified or geriatric. Either way, I couldn’t be happier to have long-standing clients who chose to trust me time and again. 

✨ Onto the design! Our goal was to create a transitional and elevated logo to represent the style Cherry Hill Custom Homes™ is known for.

At face value, a monogram is a long-standing, traditional solution. But, when a monogram features contemporary letterforms, it becomes transitional. We’re leaning into that beautiful balance with a strong, simple concept. Interlocking letters give the icon a timeless aesthetic and represent high-quality work.

Services provided:

✔️ Brand Vision Board

✔️ Logo Design

✔️ Color Palette

✔️ Style Guide

✔️ Business Cards

✔️ Custom Website Design