Perion Rebrand
Stemming from the logo, the orb-like elements extend to create dynamic effects, made possible by textures inspired by pop art. The result is a portal effect, enhanced by one of the brand's primary colors — Peri, an electrified, reddish purple — and violet, which serves in the secondary palette. In addition to Peri, black and white make up the primary palette. And the brand lives on black backgrounds, evoking artful, technical, and bold vibes.
Other features — orb-like photo cropping and compositions — further extend the logo and unify the brand. Meanwhile, typefaces like Flecha M — Perion’s primary font — blend artful and structured effects to communicate the brand’s premium feel.
The result? Sophistication without rigidity.
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