Ready to Go? Packaging

More: www.patibianco.com/?udt_portfolio=ready-to-go
eady To Go? presents an innovative subscription service: the client receives periodically at her home a box with outfits created exclusively for her by a personal stylist. After wearing them, the clothes are returned, cleaned and sterilized. Then they can be part of other subscriber’s kit, promoting reuse and giving a new life to the garment.

The logo combines three main icons: a hanger, that represents women’s closets; a heart, that represents the care the personal stylist has to choose each subscriber’s outfits; a question mark, that represents the doubt every woman has to choose the perfect outfit, but symbolizes as well the question the brand asks. So, are you ready? With Ready To Go?, absolutely!

The thin, modern type wore on the “ready” creates contrast with the calligraphic one wore on “to go”. This handwritten type transmits a friendly positioning, creating proximity between the brand and the client. The color palette is bright and joyful. The colours are bluish, transmitting cleanliness, that is one of the main attributes of the brand.

From the logo design were developed icons of clothes “hanging” on the logo’s hanger. Combining this icons with the logo itself, new versions of the logo were created, which represent the service customisation. This versions of the logo can be used on different materials without loss of the brand’s visual identity.

Finally, hygiene badges were designed. They can be applied on boxes, tags or cards.The idea is to make a stamp of them, making it versatile and reducing printing and material disposal