A growing preference for preventive healthcare is a mega-trend today affecting every industry. Awarness of gut health’s link to overall well-being is growing as well among consumers. 

According to research paper published by National Center for Biotechnology Information, probiotics have demonstrated high potential to treat and prevent various diseases such as neurodegenerative disorders, cancers, cardiovascular diseases, and inflammatory diseases.

NORDBIOTIC™ is a clinically proven technology based on super stable probiotic strains that can be used in chocolate, gummies, gels, functional food, or liquid. We were asked to design a series of packages of probiotics formulas to make strains effects easier to understand to B2B clients.

The creative idea was to create an image that represents happiness and energy driven by health. The resulting package design is centered around dot shapes inspired by the healthy, lively bacteria living in our bodies. 

Each package features a dedicated illustration based on dot shapes. The design system is open and dynamic, allowing for the creation of more shapes for future products. The set of illustrations is derived from the three dots symbol in the NORDBIOTIC™ logo.