Defending white collars
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"A team understood my vision and proposed a solution that strikes a balance between the effectiveness required in the criminal law profession and a sophisticated, elegant style." dr Katarzyna Gajowniczek
When working on the brand identity across the website, we aimed to strike a balance between feminine elegance and the popular perception of criminal law as being related to vicious and cold-blooded matters. We believed that achieving this perfect balance was key to building an outstanding brand identity. To accomplish this goal, we created a sophisticated collage illustration style that reflects the lawyer's supportive approach throughout the entire legal process. We opted for a muted color palette and classic typography to convey premium quality, trustworthiness, and a unique brand character.
