Unikrn | E-sports-betting social features

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In iGaming users typically cannot chat or interact directly. With the wide range of offers and options available, it is tricky to connect users, leading them to establish ways of communication outside of the website. As a result, they are very limited to share, chat, and follow influencers inside a sports betting platform.



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The audience on the Unikrn platform is young, digitally educated, gamers, and highly engaged in communication. They build strong trust within the community and the influencers they follow.



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The need for additional social features and user communication on the Unikrn sports betting platform was identified. This approach keeps users engaged within the app, preventing them from pausing or breaking their current activities and flows, while possibilities of the traditional betting experience are expanded.



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Chats, sharing options, influencer interaction, and channels are some of the added features.
#iGaming #e-sports #betting #gaming

Predrag Vidovic
Digital products & Branding
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