Fourwaves Rebrand

After more than a decade of relying on generic, uninspired logos, Fourwaves was in serious need of a brand refresh. The outdated visuals no longer matched the company’s growth or evolving capabilities, making it the perfect time for a rebrand, along with a new marketing website.

The name "Fourwaves" initially referred to the physics phenomenon of four-wave mixing, where the interaction of three different waves generates a fourth wave, symbolizing the innovative and dynamic nature of the platform.

It also alluded to the strength of the ocean, representing its ability to move things upstream and push progress forward, much like the accomplishments of scientific communities.

After extensive iterations and careful refinement, this concept emerged, complete with a new app icon that captures its essence. The design process was focused on ensuring that the new visual identity truly reflects the platform's innovative spirit and growth.