Logo redesign

Redesigning an established logo is one of the most challenging tasks, especially for a well-known and recognized brand. The new logo and identity must be better, smarter, and more applicable while maintaining the familiar vibe, message, and emotions. This is one of the many logo refreshes I completed this year.

For BHFF brand, I included all the known and recognizable elements of the old logo (the student graduation cap and part of the Bosnian flag) and ensured the new logo is technically good, clean, and readable at small scales, yet still retains the famous BHFF vibe.

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