ASAPP Brand Guidelines
Artificial intelligence firm ASAPP needed a brand identity that would communicate their innovative approach to customer experience before their public launch.
In light of ASAPP’s mission to meticulously research and develop innovative AI-Native™ products, we needed to create a brand identity experience that would embody and express ASAPP’s brand attributes of scholarly, cutting-edge, and professional while appealing to the enterprise-level businesses they serve.
A fundamental aspect of ASAPP's approach is their brilliant research team. We wanted to reflect their research through a smart but subtle visual language that tied back to the AI technology they are creating through the visual metaphor of Vector Fields and other data visualizations. These visuals convey a sense of an ever-moving, ever-evolving set of data points. It's this incredible power that ASAPP harnesses through its AI-Native™ technology.
See the full project here:
https://focuslab.agency/work/asapp
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