Mailchimp & Co Benchmark Report

The Mailchimp & Co Benchmark Report is a global state of the industry report packed with valuable, up-to-date insights and stats for both agency owners and freelancers.

This year's report builds a creative concept around the idea of “measuring up.” We use grids, hierarchy, and data visualization motifs to organize our report findings and simplify complicated information. Here, the visual language of measurement (ex. rulers, blueprints) represents growth, progress, and comparison. This approach feels editorial and expert-led, but still stays true to Mailchimp.

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