Designing the brand identity of a chairs design company.

WOOM Institute is led by Ignacio Sanchez, a contemporary furniture designer. The company specializes in selling designer chairs, drawing inspiration from both past creations and bold original designs.

As part of its development, WOOM Institute commissioned Palantis to rethink its brand image to align with the company's ethos and Ignacio's vision. 

Based on a very understated color palette, the WOOM Institute brand image was conceived. The logo was designed to be reversible, a unique feature achieved through the creation of an ambigram. The word "Institute," written in the Butler Stencil font, emphasizes the premium quality of the products created.

Services provided

• Branding

• Marketing assets

• UI/UX design

• Video

More about the WOOM case

Check the link for the full case study and credits: 

→ https://palantis.fr/realisations/woom-institute/

About Palantis

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