PENTRIMAX © INDUSTRIAL COATINGS BRANDING
PENTRIMAX © INDUSTRIAL COATINGS BRANDING
SERVICES
Conducted express analysis: market, audience, competitors, and trends. Formulated brand platform. Created name, slogan, logo, and brand style. Developed brand ingredient. Registered trademarks. Organized meanings and design system in a brand guide.
TASKS AND SOLUTIONS
The client approached us with an intriguing niche product for the industrial production market. In such projects, it's crucial to balance standing out and meeting expectations. We focused on differentiation while aligning with end consumer expectations of a quality product. The client had a name idea at the project's start, which fortunately not only proved unique and legally secure but also seamlessly fit the brand concept. Through desk research and a workshop session with the client, we identified the most promising positioning hypothesis. We crafted the brand platform, verbal and visual solutions, and design system.
GEEK © Branding agency where design meets strategy
PRODUCT AND PRODUCTION
The coating system is designed to extend the life of metal products and structures even in the most severe conditions.
The product formula was developed exclusively for the customer's order in Germany, and improved taking into account the specifics and experience of Russia.
BRAND-INGREDIENT
ALPHAPROTECT© — a brand within a brand. Special trademark for a unique product formula.
Helps to "level up" the brand of the manufacturer as an expert one, making significant emphasis on their unique development and confirming deep competence.
POSITIONING
A reliable defender of metal structures and partners’ interests.
MISSION
Effectively and systematically solve the problems of protecting metal from corrosion and extending its service life. Provide professional advice and competent support to help your partners achieve and maintain leadership positions.
