Nutrinut Logo & Brand Guideline

Nutrinut Logo & Brand Guideline Overview

  1. Logo Design:

    • The Nutrinuts logo features a clean and modern design, incorporating a nut and leaf imagery that emphasizes the natural and wholesome aspect of the brand.

    • The typography is bold and professional, suggesting that Nutrinuts is a trustworthy and high-quality brand focused on organic dry fruits.

    • The tagline "Fulfilling Nutrition Needs" is placed below the brand name, highlighting the brand’s commitment to providing nutritious products.

  2. Color Options:

    • Primary Color: A rich maroon color (#A14856) is used as the primary color, representing health, vitality, and richness.

    • Secondary Color: A soft lavender-gray color (#CEC9CF) complements the primary color, adding a modern and sophisticated touch.

    • Tertiary Color: A deep burgundy color (#890446) is used to enhance the brand’s luxurious and premium feel.

    • The color palette is versatile, suitable for both packaging and branding across various platforms.

  3. Font Selection:

    • Primary Font: "Adore The World" is used for the main brand name, giving a warm and approachable feel.

    • Secondary Font: "Biski" is used for additional text and taglines, maintaining clarity and readability.

    • Accent Font: "Hangyaboly" is used for numbers and symbols, adding a playful and unique touch to the overall branding.

  4. Pattern Design:

    • The pattern consists of the nut and leaf icon, repeated in a uniform layout, adding a consistent and recognizable element to the brand’s visual identity.

    • The pattern is used across various branding materials, providing a cohesive and visually appealing look.

  5. Icon Design:

    • The main icon features a nut with leaf accents, symbolizing the brand’s focus on natural, nutritious products.

    • The icon is simple yet effective, reinforcing the brand’s message of health and nutrition.

  6. Packaging Design:

    • The packaging design is minimalist, featuring the Nutrinuts logo prominently on a clean white background, ensuring brand visibility and recognition.

    • The nut mix packaging is practical and appealing, with the logo and tagline clearly visible, emphasizing the product’s nutritional benefits.

    • The design uses the brand's color palette effectively, creating a professional and attractive look.

  7. Brand Application:

    • The Nutrinuts logo is applied across various branding materials, including signage, packaging, and promotional items.

    • The consistent use of the logo, color palette, and pattern across different mediums reinforces the brand identity and ensures a unified appearance.

  8. Final Presentation:

    • The overall branding of Nutrinuts is modern, professional, and trustworthy, appealing to health-conscious consumers looking for organic and nutritious products.

    • The design elements are well-integrated, creating a strong and memorable brand presence both online and offline.

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