ORDUK - Hunting and outside activities logo
The brand sells costumes for outdoor recreation, hunting and fishing, so the focus was on the brand - we used the image of a running deer, which conveys the spirit of hunting, nature. It is the reindeer that many consumers associate with the Yakutia, characteristics of this cold, mighty region.
ORDUK is a continuation of the hunt, however, the story is already from the point of view of a modern man, a man who earns and a hero of his family. The colors of the logo convey the character of hunting, excitement, nature - orange, brown, ivory.
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