Coastal Quest West Coast-style IPA by Sly Fox Brewing Co.
The search for your perfect IPA has come full circle. This treasure trove of flavor is teeming with the natural wonders of the Pacific Northwest. Unlock the pungent, hoppy notes of expressive pine and zesty citrus. A worthy reward, whatever your quest.
DESIGN SOLUTION
The creative process began with ideation of the name of the beer. During this open discussion, beer names were brainstormed alongside pitching the illustration work that would support the theme and marketing. Next, sketches were drawn both of the landscape coastal scene and the hand lettering of the logo that would ultimately be the focal branding element of the beer release. In a matter of seconds, packaging can inspire a customer to buy your product. For Coastal Quest, a packaging solution was designed that grabs your attention, clearly defines the style of beer and create a west-cost experience right in the palm of your hand when you reach for a can.
Hoot Design Studio
Illustration • Branding • Label & Packaging Design
www.hootdesignstudio.com | Follow along on Instagram
LET'S WORK TOGETHER
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