Revamped Profile Page - Hood

Some context about Hood

Hood is a new-age Anonymous social network that allows users to share their true stories without the fear of being judged.

I had a very interesting debate about whether we actually need the 'Following' and 'Followers' sections in the Profile. Since it's an anonymous app, those sections might not be necessary because nobody really cares about them. Instead, we could focus on highlighting 'Posts' and 'Comments' more prominently. Unfortunately, I lost this debate with the founder.

Before implementing the new profile UI, I created these two designs, which were also live in the product. However, as the product requirements changed, the design now needs an upgrade.

Early Stage UI (2022):

The interface was simple, with few options or statistics available, so I designed it in the simplest way possible. At that time, we also had the option to connect with Twitter, which granted users a verified tick. However, after some consideration, we decided to remove the Twitter connection feature for various reasons.

Old UI (2023 to July 2024):

As the app evolved, we introduced gamification elements like scores and badges to boost user retention, which proved highly effective. We also expanded the app's functionality by adding more statistics and a media section. Despite these enhancements, I ensured the design remained uncluttered and user-friendly.

Current UI (August 2024 to Present):

While implementing the streak feature as part of the new product requirements, I took the opportunity to redesign the profile screen. The "User Score" became the focal point of the profile, and I emphasized it prominently. This redesign not only aligned with the new feature but also significantly improved the overall user experience.

Do you like what you see?

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