Illustration system for Zenefits

As part of our mission to revamp all visual outputs at Zenefits, we focused on updating their illustration style by adding the emotional depth we felt was missing. To kickstart this process, we examined the existing marketing personas, gathering key buyer traits that would inform our illustrated characters. From this, we created a virtual team of five individuals, each embodying different roles in our compositions. These characters bring the marketing personas to life, subtly reminding everyone at Zenefits of their goals and challenges.

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