Mobile Apps : Point redeem

Jenius, a digital banking service, aimed to enhance customer retention and engagement by introducing a loyalty program named "Yay Point." This initiative was developed to incentivize users for their continued use of the platform, rewarding them for various banking activities.

The implementation of the Jenius Yay Point loyalty program successfully increased user engagement and satisfaction. By rewarding users for activities like transactions, bill payments, and account maintenance, Jenius was able to strengthen customer loyalty. The program helped in retaining a higher percentage of active users, contributing to the overall growth of Jenius's user base and enhancing customer lifetime value.