Sandeman Poster - winner

Poster Mostra 2024* - Winner

“Revelation” is a poster designed to resonate with viewers on a personal level encouraging reflection about identity and authenticity…

The design uses negative space, inviting viewers to fill in the contours of Sandeman’s face, engaging them in the mystery of the unknown.

This bold visual metaphor extends beyond the figure, echoing the poster's dual messages. One: it promotes SANDEMAN's rich, enigmatic Port as a way to explore and reveal deeper layers of one’s personality; two: it speaks to a broader, universal message about the courage it takes to unveil one's true self to the world.

This poster is an invitation to engage with SANDEMAN's brand history and to embark on a personal journey of self-discovery and revelation.

*Poster Mostra is an open air gallery in the streets of Marvila, Lisbon, democratising art and giving a platform to new talents.