Initial Concepts for a Soul Food Restaurant in Mexico City

Some initial concepts we created for De La Soul, a soul food restaurant in Mexico City.

For the Logotype we looked back at the New York graffiti scene and cult films like Wild Style for stylistic reference. We also drew inspiration from vintage soul posters and colours from the 60’s and 70’s.

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Ulysses Design Co
Hand drawn branding, for food and drink.
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