Block Science Lab

To create an explainer video for Block Science, a company specializing in setting up and optimizing internal networks, I developed a creative and vibrant explanatory video. The main goal was to show how proper organization and troubleshooting of office equipment can prevent work disruptions and improve communication among employees.

During the initial discussions with the client, we decided that the key concept of the explainer would be to highlight the importance of proper organization. To visually demonstrate the consequences of neglecting this aspect, I came up with the metaphor of a flower in a pot. At the beginning of the video, the flower was healthy and full of life, but with each problem that arose, a leaf would fall off, symbolizing the company's declining performance. This metaphor immediately resonated with the client and became the central element of the explainer.

Since this project involved multiple characters, I used Duik scripts to create smooth and natural animations, giving the characters a realistic and lively feel. As a result, the video turned out to be not only informative but also engaging, holding the viewer's attention from start to finish.

The final explainer became a colorful, lively, and memorable video that effectively conveys the main idea: only a properly configured internal network and well-organized workflow can ensure a company's stability and prosperity.