Kaalcari - Brand language
We at Liquidink Design Studio recently teamed up with Kaalcāri to revise their brand identity and language. Kaalcāri is an ambitious footwear brand that combines biomechanics, science and comfort in footwear, going beyond addressing physical comfort to provide a tailored solution for foot health and post-surgery needs.
Gait and motion analysis is used to help individuals with foot pain or other foot conditions find the right footwear, support and comfort. The idea behind the new brand identity was to infuse ‘Movement’ and ‘Support’ into the brand lockup.
