Hoki Logo Design

Hoki-Hoki Bakery is a small cake and bakery business owned by my mother. We never have a logo from the start. Therefore I am creating a logo brand and various design applications such as business cards, stickers, and box packaging.

To simplify the brand naming I just use one "Hoki" word. Hoki itself is an Indonesian word that means "lucky". Surrounding the "Hoki" name was the shape of an oval like a chocolate coin, and the swirl line represented the swirl shape that I always see when my mum's mixing buttercream.

These are logo explorations of Hoki brand

These are explorations for the top lid of the box, for the bottom part we decided to stick with white boxes to reduce the printing fee.

Final Brandmark and the Design Applications