Context and needs

Dig-in, with its extensive experience in product marketing, noticed that product managers lacked tools to automate and simplify their reporting tasks.

Dig-in's project goals:

- Automate the analysis process and simplify report generation for Chief Marketing Officers

- Facilitate the sharing of data sources from the Research Manager to their team.

To achieve success, Dig-in needed assistance in understanding its target audience, designing credible branding, and developing its product vision.

Result

I was tasked with creating a high-quality design within a short timeframe.

Drawing from the insights originally gathered by the stakeholders, I developed the assets necessary to achieve this goal.

I created a minimalistic branding to ensure the product is easily recognizable.

Additionally, I designed a minimalistic UI kit to create the primary screens and user flows.

Finally, I compiled a concise design documentation to streamline developers' tasks.

Role

Senior Product Designer

Skills

+ Scoping workshop

+ User journey workshops

+ Proto personas

+ Screen design

+ Ui Kit

+ Visual design

+ Branding

Team

+ Myself

+ 1 Developer

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📧 Send me an email : rgoujat(at)palo-it.com