Expertos Certificados - Branding
We carried out the rebranding of the "Expertos Certificados" program. The process involved a comprehensive brand strategy, including conceptualization, naming, and a complete redesign of its visual identity.The design focused on creating a recognizable brand within the Mercado Libre ecosystem, with a neutral approach that allowed the different business units to stand out.Achieving a consistent experience and a compelling identity for Mercado Shops.
