🚀 Concept: Transforming Complex Data into Actionable Insights

As the in-house Solo Product Designer, I had the opportunity to work on an exciting project where we took on the challenge of simplifying complex data analysis tasks through user-friendly data visualisation and reporting dashboards. 📊✨

This concept was part of the high-fidelity design process for an analytics project aimed at CPG brands, enabling them to monitor the performance of their shoppable digital ad integrations. These dashboards track everything from initial click-throughs to sales transactions across global markets, providing brands with crucial insights to optimise and tailor their future ad campaigns for better performance. 🌍🛒

This project was also a key moment in our company’s rebranding journey. I took the original colour palette, toned down the red, and introduced a few more color options—all while staying true to the brand’s guidelines. The result was a more modern and cohesive visual identity that aligned perfectly with the new direction of our analytics tools. 🎨🔍

Check out the concept and see how we turned complex data into powerful, user-friendly insights! 🎥

#DataVisualisation #ProductDesign #Analytics #CPG #UXUI #DashboardDesign #InHouseDesign