Aeqium

About the Client and the Challenge

Aeqium, an innovative HR software firm specializing in recruitment and compensation. Nestled in the heart of the United States and bolstered by a cool $5.8 million in funding, Aeqium caters to a niche market of HR teams, compensation managers, and executives. Their quest? A stunning new Go-To-Market website featuring upgraded UX design and compelling storytelling visuals.

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Aeqium faced significant challenges with their existing website. It was poorly constructed, limiting functionality and performance, which in turn hindered their ability to scale and adapt to evolving marketing strategies. They needed a partner who could not only enhance visual storytelling but also reconstruct the website’s foundation for future scalability.