Pulliam Logo Refresh

Had the pleasure of working on refreshing the identity system for Pulliam Square. This new complex sits on the old site of the Indianapolis Star building. We wanted to refresh their old logo, incorporating a star in the system to pay homage to the Pulliam Family which owned the Indianapolis Star.

This two-phase $63 million project includes luxury apartments, retail space, community dog park and a rooftop bocce ball court.

See the attachment for the before and after.
More about Pulliam Square