Zhuhai City Branding Planbook with Slides
“ We shape our city;
thereafter it shapes us.”
This was the graduation project I worked on with my team during the final semester of my undergraduate study.
This project was to create a city promotion proposal for Zhuhai, aiming to promote the new city image of young and vibrant. Since this was purely an academic graduation project, there was no need for it to be implemented in real life; the focus was more on interpreting the topic and the creativity of the proposal. Therefore, some of the tactics (or rather all of them) might seem grandiose. However, my two teammates and I agreed that producing a proposal that aligns with our expectations and differs from our previous projects would be a more satisfying way to conclude our four years of university. I was responsible for the research and all the visual design in this project.
Content includes a Planbook and an Animated Presentation Keynote.
Planbook
View and download the PDF version on Zhuhai City Branding Planbook.
Slides (Excerpt)
Be sure to watch the fantastic animated slides on Vimeo.
This proposal was selected as an exemplar and included in the faculty’s collection.
Final Year Project 2022
Public Relations and Advertising
Beijing Normal University - Hong Kong Baptist University
United International College
Presented by Kiwi, Amelia, Eric
Supervisor: Dr. Maggie Xiaomeng LAN
Disclaimer: This project is a conceptual design created as part of an academic assessment. It is not intended for commercial use. All images, logos, and trademarks used in this project are the property of their respective owners. Final Year Project, United International College, 2022.